Most people never meet their heroes. Logan Sargeant gets to race his. Michelob ULTRA Lap of Legends is a real race. On a real track. Between Williams Racing’s current driver, Logan Sargeant, and six legendary champions.
Brought back to the track as virtual avatars. All powered by artificial intelligence.
Silverstone without the cars? Filming at Silverstone is always fantastic, but this shoot was VERY different. TX had the challenge of filming a race at Silverstone where most of the cars only existed in the virtual world.
We simultaneously supplied multiple crewed camera units around the track to merge real-world pictures with real-time generated overlays from Mo-sys tracking systems. Our long-range wireless links fed live imagery of the virtual race back to video village for the even bigger challenge faced by the post production team.
See the final output below, a fantastic video showing how we can push the boat out blending these emerging technologies such as; AI and mixed reality with real-life footage: