At 9pm on 16th April 2012, television history was made by broadcasting the world’s first 360 degree dual-screen TV/mobile experience simultaneously on television, mobile and iPad. The promotion for The Gadget Show: World Tour broke on television and mobile simultaneously.
Created by XS2THEWORLD and 5 Creative, The Gadget Show World App won Silver in the Mobile category of the Cannes Lion Awards on the 18-22nd June 2013.
Using 360° video footage recorded by Transmission TX on SphereVision systems, the synchronised App was released to coincide with promotion of the new series of The Gadget Show allowing both a standard broadcast programme and a 360° video promo to be enjoyed by viewers who had previously installed the App on their iPhone or iPad mobile device