On behalf of Doritos, TX were invited to film a new interactive advertising campaign, using 360 technology.
Working with global award winning advertising agencies including Goodby Silverstein and AMV DDB, TX were responsible for all the footage shown in the new Doritos Late Night Ad. TX filmed 5 bands on 5 continents using the latest 360 degree camera and lighting systems in order to create a never before music experience – a 360 interactive video for “Coming to Get Me”, an exclusive track written and performed by British rapper Professor Green.
The viewer is able to see the action from every angle and is persuaded to keep engaged with the brand for longer, build loyalty and be a very effective marketing tool. Professor Green said: “I always want to push the limits with my music and get my fans to see me in a completely new way. When Doritos suggested filming my performance using 360° interactive technology I thought it was a wicked idea.. It’s been great working with the best and cutting edge technology.”
The video can be viewed on Youtube, the Doritos website http://www.doritoslatenight.com and on iPhone. Once again TX deliver on their commitment of being at the forefront of making moving images work.